Affirmative disclosure in advertising requires marketers to do what?

Affirmative disclosure in advertising emphasizes the obligation of marketers to provide comprehensive information about their products, particularly regarding any risks, limitations, or potential downsides that consumers should be aware of. This requirement ensures that consumers can make informed decisions based on a complete understanding of both the benefits and the drawbacks associated with a product. By disclosing all relevant information, including risks, marketers uphold ethical standards in advertising and foster trust with their audience. This practice is crucial in maintaining transparency and helping consumers navigate their choices in a more informed manner.