Bait advertising is characterized by what?

Bait advertising is characterized by the practice of promoting a product at an attractively low price to entice customers into a store or onto a website. This tactic often involves showcasing a specific item at a price point that seems too good to pass up, effectively drawing in potential buyers.

Once customers are engaged, the intention is typically to persuade them to consider other products once they are inside the retail environment. This technique relies on the lure of the advertised deal, capitalizing on the customer's interest and the expectation that they are being presented with a bargain. However, it can sometimes lead to customer disappointment if the advertised item is unavailable or if the conditions attached to the promotion are not fully transparent.

This approach is distinct from offering genuine discounts on popular items, which would suggest that the promotion aligns more closely with honest marketing practices. Displaying a wide range of available product options or focusing on exclusive high-priced item promotions does not specifically define bait advertising, as these methods could represent more conventional retail strategies that don't utilize the same misleading tactics associated with bait advertising.