Growth marketing methods might include which of the following?

Growth marketing methods focus on strategies and techniques that drive customer acquisition, engagement, and retention through data-driven decision-making and experimentation. A/B testing and SEO optimization are both key components of growth marketing.

A/B testing allows marketers to compare two variations of a webpage, advertisement, or product feature to determine which one performs better in terms of conversion rates or other desired outcomes. This method fosters an iterative approach, where marketers can continually optimize their strategies based on direct feedback from real users.

Search Engine Optimization (SEO) ensures that a business's online content is visible and ranks well on search engine results pages. By enhancing organic search traffic, SEO serves as a long-term growth strategy, allowing companies to generate leads without relying entirely on paid advertising.

In contrast, relying solely on customer references does not harness broader marketing strategies, and traditional print marketing campaigns are often limited in scope and measurement compared to digital methods. Focusing only on social media advertising excludes numerous other effective channels that can contribute to growth. Overall, A/B testing and SEO optimization are foundational marketing methods that drive sustainable growth through informed decision-making and comprehensive reach.