In which type of marketing does humor often play a significant role?

Humor plays a significant role in viral marketing because it can enhance the shareability of content and engage audiences on a deeper emotional level. Viral marketing relies on creating memorable, amusing, and often unexpected content that encourages viewers to share it with their networks, thus amplifying reach over a short period. When humor is effectively used, it not only captures attention but also fosters connection and relatability, making it more likely for the content to go viral. Audiences tend to share funny videos, images, or campaigns with friends and family, which can lead to widespread exposure and increased brand recognition.

Other marketing techniques may incorporate humor, but it is particularly central to the success of viral campaigns, which thrive on social sharing and audience engagement.