What are coupons primarily used for in marketing?

Coupons are primarily utilized in marketing to provide discounts and attract customers. By offering a reduced price on a product or service, coupons serve as a powerful tool to incentivize potential buyers, encouraging them to make a purchase that they might otherwise postpone or avoid due to price concerns. Discounts can enhance the perceived value of a product, making it more appealing, especially in competitive markets.

In addition to attracting new customers, coupons can also be used to retain existing customers by offering them special deals. This not only boosts overall sales but also helps build customer loyalty, as people often appreciate the added value that coupons bring. Coupons may also create a sense of urgency, prompting customers to act quickly to take advantage of the offer.

Overall, the strategic use of coupons can significantly influence consumer behavior, leading to increased foot traffic and sales for businesses.