What can be a consequence of using rebates as a sales tactic?

Using rebates as a sales tactic can lead to immediate purchases by effectively reducing the cost that consumers have to pay upfront. When customers see a rebate offer, they often perceive a discount on the product, which can encourage them to buy it sooner rather than later. This tactic can stimulate sales in the short term, as potential buyers are motivated by the attractive prospect of getting money back after their purchase.

Rebate offers capitalize on consumers' desire for savings, promoting quicker decision-making to benefit from the deal. Once the rebate is considered, the perceived value of the product increases, potentially leading to higher sales volume, especially in competitive markets.

In this context, while other consequences may exist, the immediate impact of rebates on sales is notably positive, creating an enticing proposition that prompts consumers to complete their purchases promptly.