What characterizes an accordion insert?

An accordion insert is characterized as a folded promotional piece in printed media. This design typically allows for multiple panels that can be expanded and collapsed like an accordion, providing a creative and interactive way to present information. This format can effectively grab the attention of potential customers, offering space for visuals and text that can be easily navigated, enhancing the overall engagement with the material. Its unique structure allows marketers to convey complex messages more effectively than simpler formats, making use of the available printed space in a visually appealing manner.