What comprises the sales process?

The sales process primarily involves the act of exchanging goods or services for money, which is the fundamental function of any sales activity. This exchange encompasses various stages, including prospecting, presenting, handling objections, and closing the sale. The essence of sales is built around the transaction where customers receive value in return for monetary compensation.

While establishing partnerships with suppliers, creating advertisements, and packaging products for delivery are important aspects of a broader marketing and operational framework, they do not directly define the sales process itself. These activities support sales but do not encapsulate the core of what makes a sale happen, which is the direct transfer of goods or services in exchange for money.