What do trade promotions typically offer to distributors and retailers?

Trade promotions are designed to encourage and incentivize distributors and retailers to promote and sell a company's products more actively. These promotions often include a range of incentives and marketing activities such as discounts, allowances, free goods, or promotional support. By offering these incentives, manufacturers can stimulate sales at the retail level, increase product visibility, and encourage retailers to stock more of their products.

This strategic approach helps companies build stronger relationships with their distribution partners and motivates them to focus on and prioritize certain products. The goal is often to enhance market reach and drive sales targets, which is a central aspect of trade promotions. The other options, while they may feature in a broader distribution strategy, do not specifically capture the essence of what trade promotions aim to achieve with distributors and retailers.