What does Engagement measure in marketing terms?

Engagement in marketing refers to the level of interaction and involvement that customers have with a company's content, brand, or messaging. This can encompass a variety of activities such as liking, sharing, commenting on social media posts, clicking on emails, or spending time on a website. High engagement typically indicates that customers are interested in the brand's offerings and are more likely to develop a relationship with the company, leading to customer loyalty and potentially increased sales.

Understanding engagement is crucial for marketers, as it helps assess how well their strategies resonate with the target audience. It provides insights into customer preferences and behaviors, guiding future marketing efforts. Thus, measuring customer involvement with a company's content is a vital aspect of understanding marketing effectiveness, making it the correct choice in this context.