What does Google Analytics (GA) primarily track?

Google Analytics primarily tracks website traffic and user behavior, which encompasses a wide array of metrics regarding how visitors interact with a website. This includes information such as the number of visitors, the pages they visit, the duration of their visit, bounce rates, and the pathways taken through the site. By analyzing this data, businesses can gain insights into user engagement, the effectiveness of content, and overall website performance, allowing them to make informed decisions about marketing strategies and improvements to the user experience.

Other options, while related to digital marketing and analytics, do not fall under the primary focus of Google Analytics. For instance, social media interactions are typically tracked through social media analytics tools, while email open rates are monitored through email marketing platforms. Offline customer purchases are not captured by Google Analytics, as it is designed specifically for tracking online activity.