What does the term 'brick and mortar' refer to?

The term "brick and mortar" is commonly used to describe businesses that have a physical presence, meaning they operate from a tangible location such as a store or office. This designation highlights the traditional form of business that involves actual buildings where customers can physically visit, shop, or utilize services. Brick and mortar businesses contrast with online-only operations, emphasizing the importance of physical interactions and customer experiences in a specified location.

Understanding this term is crucial in discussions about business models, as it distinguishes between the varying ways companies engage with consumers in today’s diverse marketplace. While businesses might also adopt online strategies, the foundational aspect of brick and mortar signifies their commitment to maintaining a physical storefront or establishment that clients can access directly.