What is a benefit of using a Likert Scale in surveys?

Using a Likert Scale in surveys offers the advantage of quantifying opinions or attitudes easily. This scale typically presents a range of responses, often from "strongly agree" to "strongly disagree," allowing respondents to express their level of agreement or disagreement with a statement. This structured format enables researchers to assign numerical values to qualitative data, thereby facilitating the analysis of responses.

Quantification of opinions enhances the overall ease of data interpretation, making it simpler to track trends, measure intensity of feelings, and perform statistical analyses. This is a significant benefit in survey research as it transforms subjective assessments into a format that can be quantitatively analyzed, ensuring more robust conclusions can be drawn from the data collected. The flexibility and straightforwardness of interpreting these numerical responses contribute to their widespread use in research.