What is a common example of minimizing checkout friction in online retail?

Minimizing checkout friction in online retail is essential to improving the customer experience and increasing conversion rates. Offering guest checkout options and streamlining processes is a prime example of this because it allows customers to complete their purchases quickly and easily without the added barrier of creating an account.

When customers are given the option to check out as guests, they are less likely to abandon their carts out of frustration with lengthy registration forms. Streamlining the process by reducing the number of fields that need to be filled out, pre-filling information where possible, and employing auto-suggestions can further enhance the ease of completing a purchase.

In contrast, increasing the number of checkout steps, requiring account creation before purchase, and delaying notifications can create additional barriers that dissuade customers from following through with their orders.