What is a key feature of advertising that employs affirmative disclosure?

The key feature of advertising that employs affirmative disclosure is the inclusion of potential risks associated with the product. This approach is designed to provide consumers with clear and transparent information about both the benefits and potential drawbacks of a product or service. By presenting this information, the advertiser aims to promote informed decision-making among consumers, allowing them to weigh the pros and cons effectively.

Affirmative disclosure is particularly important in industries where products may carry inherent risks or side effects, such as pharmaceuticals, finance, or any area where safety is a concern. By addressing these risks upfront, marketers can build trust with their audience and demonstrate accountability, which can ultimately enhance the credibility of the brand and foster long-term relationships with consumers. Therefore, in effective advertising, emphasizing transparency through affirmative disclosure can contribute significantly to a consumer's purchasing decision.