What is a trade character?

A trade character is indeed a fictional or real character used in marketing to represent a brand or product. This character often embodies certain traits and values that the brand wants to communicate to its audience, making it easier for consumers to identify with the brand and remember it. Successful trade characters can enhance brand recognition, as they often create an emotional connection with consumers through storytelling and personality.

For instance, well-known examples such as Tony the Tiger for Kellogg's Frosted Flakes or the Geico Gecko for Geico Insurance illustrate how these characters can become integral to a brand's identity, appealing to target markets and creating a relatable figure that audiences can connect with. Through various marketing mediums, these characters can convey messages in a memorable and entertaining way, aiding in brand loyalty and recall.