What is an example of how businesses comply with CASL?

Obtaining consent before sending promotional emails is a fundamental requirement of the Canadian Anti-Spam Legislation (CASL). This legislation was enacted to protect consumers from unsolicited commercial electronic messages and ensures that businesses maintain ethical communication practices. By securing explicit consent from subscribers prior to sending any promotional emails, businesses not only adhere to legal requirements but also build trust and foster better relationships with their customers. This proactive approach enhances customer engagement and can lead to improved response rates, ultimately benefiting the business in terms of customer retention and satisfaction.