What is one benefit of increasing monthly unique visitors to a website?

Increasing the number of monthly unique visitors to a website significantly enhances audience engagement and improves the potential for ad revenue. When a website attracts more unique visitors, it indicates a growing audience interest and relevance in its content, products, or services. This larger audience can lead to higher interaction rates, such as more shares, comments, and purchases, which strengthens the overall relationship with the site.

Additionally, with more visitors, the website can present more advertising opportunities, resulting in potentially higher ad revenue. Advertisers often look for sites with substantial traffic because they want their ads to reach a larger audience. Thus, increased unique visitors can make the website more attractive to advertisers, leading to more competitive bidding for ad spaces and ultimately boosting revenue.