What is one common use of PPC advertising?

PPC advertising, or pay-per-click advertising, is predominantly utilized for promoting mobile app installations because it allows advertisers to target specific audiences who are more likely to download and engage with apps. By leveraging platforms like Google Ads or social media channels, marketers can create targeted ads that appear to users who fit defined demographics or interests related to the app. This method is efficient for driving traffic directly to app stores where potential users can install the application, making it a strategic way to increase app visibility and user acquisition.

The other options reflect marketing strategies that do not closely align with the objectives and mechanisms of PPC advertising. For instance, email newsletter distribution is a different form of digital marketing focusing on email communication rather than paid ads. Improving organic search rankings is primarily associated with SEO (Search Engine Optimization), which focuses on unpaid, organic methods of increasing website visibility in search results. Generating leads through cold calling is a direct sales approach, relying on phone outreach rather than digital advertising tactics like PPC.