What is the main purpose of dealer incentives?

The main purpose of dealer incentives is to motivate dealerships to improve sales and performance. These incentives, which can come in various forms such as bonuses, discounts, or promotional offers, are specifically designed to encourage dealerships to sell more of a manufacturer's products. By providing financial rewards or other benefits, manufacturers aim to enhance the dealerships' engagement and commitment to promoting their products effectively.

This approach not only boosts sales for the manufacturer but also creates a competitive environment within the dealership where staff members are encouraged to achieve higher sales figures. The alignment of interests between the manufacturer and the dealership results in a mutually beneficial relationship, ultimately aiming for increased market share and improved overall performance in the automotive sales industry.

While other options may seem relevant, they do not capture the core objective of dealer incentives, which is rooted in sales motivation and improvement.