What is the objective of influencer marketing?

The objective of influencer marketing is to promote products through individuals who have significant followings on social media or other platforms. These influencers have built trust and credibility with their audiences, making them effective channels for brands to reach potential customers. By leveraging the influencer's established relationship with their followers, brands can communicate their products or services in a more relatable and authentic way, often leading to higher engagement and conversion rates than traditional advertising methods.

Influencer marketing capitalizes on the influencers' social proof—the idea that people are more likely to trust the recommendations of a person they admire rather than a corporation. This approach often results in increased brand awareness and credibility, as well as a more targeted marketing effort toward specific demographics aligning with the influencer's audience.

Ultimately, the core aim is to create engagement and drive sales by utilizing the influencer's platform and reach, making option B the most accurate representation of the objective of influencer marketing.