What is the primary function of pop-up ads?

The primary function of pop-up ads is to open new windows for user interaction. These ads are designed to immediately capture the attention of users by appearing over or alongside the content they are viewing. When a user clicks on a pop-up ad, it can lead them to additional information, promotional offers, or a specific action, such as signing up for a newsletter or making a purchase. This interaction is intended to drive engagement and encourage users to take further steps that can benefit the advertiser.

While pop-up ads can sometimes play a role in promoting features of a product or raising brand awareness, their main purpose is to initiate direct interaction rather than serve as tools for building community relations or enhancing brand loyalty. Thus, the function of opening new windows aligns directly with the unique format and intent of pop-up advertising.