What is the primary goal of advocacy advertising?

The primary goal of advocacy advertising is to influence public opinion or policy on social issues. This type of advertising focuses on raising awareness and promoting specific viewpoints or causes rather than directly selling products. It aims to engage the public and policymakers in a dialogue about important social, political, or environmental issues, often highlighting a brand's commitment to corporate social responsibility. By doing so, advocacy advertising positions the brand as a thought leader and shows its alignment with the values and concerns of its target audience. This is particularly relevant in contexts where brands seek to establish a deeper connection with consumers who care about social impact.

In contrast, promoting product sales directly, increasing brand awareness, or informing consumers about product features are more aligned with traditional advertising goals, which focus primarily on economic transactions and market share, rather than addressing broader societal conversations.