What is the purpose of crisis management?

The purpose of crisis management is fundamentally to handle negative events effectively. When an organization faces a crisis, such as a scandal, product failure, or any situation that could harm its reputation, the way it responds is crucial. Effective crisis management helps to minimize the impact of the negative event on the organization and its stakeholders. It involves strategies to communicate transparently with the public, address concerns, and restore trust, ensuring that the organization can navigate through the crisis and emerge with its reputation intact. This proactive approach is essential in maintaining stakeholder confidence and mitigating potential damage to the organization's image.