What is the target audience for trade advertising?

Trade advertising specifically targets business-to-business (B2B) audiences. This type of advertising is designed to promote products and services to those who are involved in the distribution or resale of those products, such as wholesalers, retailers, and other businesses in the supply chain. The primary goal is to inform these audiences about the benefits and features of the products, encouraging them to stock, sell, or use the advertised goods.

In contrast, general consumers are targeted through consumer advertising, which focuses on creating awareness and encouraging purchases directly from the end-user. Non-profit organizations typically use different forms of advertising to promote their causes rather than trade-specific promotions. Government agencies may also have advertising strategies that serve different purposes, such as public service announcements, rather than focusing on promoting products to businesses for reselling. Therefore, B2B audiences are the most appropriate target for trade advertising, making this answer the correct choice.