What stage of the buyer's journey is referred to as BOFU?

The final purchase decision stage is referred to as BOFU, which stands for "Bottom of Funnel." At this stage, potential buyers have already progressed through the earlier stages of the buyer's journey, where they may have gathered information and evaluated different options. By the time they reach the BOFU stage, they are ready to make a decision about which product or service to purchase. This phase is characterized by a focus on closing the sale, where marketers often provide incentives, personalized offers, or additional information that can help ease the decision-making process.

Understanding BOFU is crucial because it reflects the culmination of the entire journey where consumers are most likely to convert to actual buyers, making it a significant point for businesses to focus their efforts on conversion tactics.