What strategy does viral marketing primarily rely on?

Viral marketing primarily relies on generating content that spreads rapidly among users. This approach taps into the power of social sharing and word-of-mouth, leveraging networks of individuals to distribute the marketing message. When content resonates with an audience—be it a video, meme, or a compelling story—it encourages people to share it within their social circles. This organic sharing can lead to exponential growth in reach and engagement, as friends and followers share the content with their own networks.

The essence of viral marketing is to create something so impactful or entertaining that it compels users to pass it on, often resulting in a snowball effect. Successful viral marketing campaigns capitalize on emotional triggers, popular trends, or humor, which not only capture attention but also invite interaction and sharing among potential customers.

In contrast, the other options focus on traditional marketing strategies, such as using pamphlets or billboards, which don't inherently promote rapid sharing in the same way. Television ads may increase brand recognition but often lack the personal touch and engagement fueled by virality. Thus, option B stands out as the core strategy of viral marketing.