What type of ad typically appears prominently as a rectangular graphic on websites?

Banner ads are a specific type of display advertisement that typically appears as rectangular graphics on websites. They are designed to attract attention and encourage visitors to click on them to learn more about a product, service, or brand. These ads usually span the top, bottom, or sides of a webpage and can include images, animations, and text.

The prominence of banner ads on web pages makes them effective for brand visibility and awareness, as they often utilize engaging visuals and compelling calls to action. Their placement and design are strategically crafted to catch the viewer's eye and direct traffic to the advertiser's site.

While display ads are a broader category that encompasses various formats, including banner ads, the specific mention of a rectangular graphic aligns directly with the characteristics of banner ads. Pop-up ads involve a different user experience as they appear in a new window or overlay, often obstructing the content being viewed, while retargeting ads are specifically tailored to reach users who have previously interacted with an ad or website, rather than being defined by their size or shape. Therefore, banner ads are distinct and easily recognizable in their format and purpose.