What type of advertising is aimed directly at consumers?

Consumer advertising is designed specifically to target and appeal to the end-users of products or services. This type of advertising seeks to influence consumer purchasing decisions by highlighting the benefits, features, and value of products in a way that resonates with individual consumers.

It typically appears in media that consumers regularly access, such as television, radio, social media, and print publications. The goal is to build brand awareness and promote a product directly to someone who is likely to make a purchase.

By focusing on consumer needs and desires, consumer advertising can effectively create emotional connections and drive demand, which is essential for businesses aiming to grow their customer base.

In contrast, trade advertising usually targets wholesalers, retailers, or distributors rather than the consumer, aiming to promote products in the supply chain. Retargeting ads are specific online ads shown to users who have previously interacted with a brand, serving a reminder function rather than a primary promotional push. Contextual advertising places ads based on the content of the webpage being viewed, which may or may not target the consumer directly.