What type of incentive would a technology company use to support its resellers?

Co-op advertising funds are a common type of incentive used by companies to support resellers. This approach involves providing financial assistance to resellers to help them market and advertise the company's products. By collaborating on marketing efforts, both the technology company and its resellers can benefit from increased visibility and sales.

Using co-op advertising funds allows resellers to create localized advertising campaigns that resonate with their specific customer base, which can lead to higher engagement and improved sales performance. This strategy also fosters a stronger partnership between the technology company and its resellers, encouraging them to work together harmoniously in promoting the products.

In contrast, the other options—bonuses for exceeding sales targets, mandatory training, and discounts off wholesale prices—while beneficial in certain contexts, do not specifically focus on the collaborative nature of marketing that co-op advertising promotes. Bonuses reward individual performance, mandatory training ensures product knowledge, and discounts lower the cost of goods but do not directly enhance joint marketing efforts between the company and resellers.