Which example best illustrates Customer Success?

Providing ongoing support and training for product users is a prime example of Customer Success because it emphasizes the commitment to ensuring that customers are not only satisfied but also achieving their goals through the use of a product or service. Customer Success focuses on fostering strong relationships with customers and proactively helping them derive maximum value from their purchases.

Ongoing support and training equip customers with the knowledge and resources they need to use the product effectively, which can improve their overall experience and retention. This approach aligns with the core objective of Customer Success, which is to help customers reach their desired outcomes and thereby create long-term loyalty.

In contrast, while a direct sale to a new customer is essential, it does not necessarily involve support or engagement after the sale. Launching a new marketing campaign is more focused on acquisition rather than retention or success. Standardizing customer service protocols is important for operational efficiency, but it does not ensure that customers are receiving the tailored support they may need to succeed with the product.