Which factor is NOT part of the GE McKinsey Matrix?

The GE McKinsey Matrix is a strategic tool used by organizations to prioritize investments among different business units or product lines based on two main dimensions: market attractiveness and competitive strength. Market attractiveness considers factors such as market size, growth rate, and profitability potential, while competitive strength assesses the company's position relative to competitors, including market share and brand strength.

The choice of regulatory compliance does not fit within the core dimensions of the GE McKinsey Matrix. Regulatory compliance is more of a consideration for operational practices and risk management rather than a factor in evaluating market opportunities and competitive positions in the way the matrix intends. The matrix focuses on allocating resources effectively in sectors that offer the most promise for success based on those two principal criteria, not on compliance or regulatory factors.

In summary, the absence of regulatory compliance in the GE McKinsey Matrix underscores the tool's focus on market and competitive dimensions, emphasizing strategic investment decisions rooted in market conditions and company capabilities.