Which marketing concept involves the natural sharing of positive experiences among customers?

The concept that involves the natural sharing of positive experiences among customers is Word of Mouth Marketing. This strategy leverages the idea that customers are more likely to trust recommendations from friends, family, or peers rather than traditional advertising. When individuals have a favorable experience with a product or service, they often share that experience with their network, leading to organic discussions and endorsements. This form of marketing is powerful because it relies on authentic communication and personal connections, which can significantly influence potential customers' decisions.

In contrast, referral marketing specifically incentivizes customers to refer others, which involves a more structured approach, often with rewards attached. Content marketing focuses on creating and distributing valuable content to attract an audience, but it doesn’t inherently involve personal sharing. Viral marketing aims to create content that spreads rapidly and widely, but it can often rely on sensational or engaging media rather than genuine personal recommendations.