Which marketing strategy focuses on building an engaged community of followers?

The marketing strategy that focuses on building an engaged community of followers is social media marketing. This approach is centered around creating and fostering relationships with customers through platforms like Facebook, Instagram, Twitter, and others. By engaging users with relevant content, responding to comments, and encouraging interaction, brands can cultivate a loyal online community.

Social media marketing allows for two-way communication, facilitating engagement that extends beyond traditional advertising methods. This interaction helps businesses understand their audience better and build a sense of community, leading to increased brand loyalty and trust. As followers engage with a brand's content and participate in conversations, it not only enhances their connection to the brand but also can turn them into brand advocates.

While other strategies listed can contribute to audience engagement, such as content marketing that focuses on valuable and relevant information, or influencer marketing that relies on third-party endorsements, social media marketing uniquely encapsulates the process of nurturing a community specifically through direct and interactive platforms.