Which model explains how attitudes are formed and changed with components such as affective, behavioral, and cognitive?

The ABC Models of Attitudes is the correct choice as it specifically outlines how attitudes are formed and modified through three distinct components: affective, behavioral, and cognitive.

• The affective component pertains to the emotional response or feelings a person has toward an object or idea, which can significantly influence their attitudes.

• The behavioral component refers to how a person intends to act or behave regarding that object or idea, indicating the potential actions that might arise from the attitude.

• The cognitive component involves the beliefs and thoughts a person holds about the object or idea, which serves as the rational basis for forming attitudes.

Together, these components illustrate how an individual's overall attitude can develop through a combination of feelings, beliefs, and intentions, allowing marketers to craft effective strategies for influencing consumer attitudes toward products or brands.

The other options do not address attitude formation and change in this systematic way. SWOT Analysis focuses on strengths, weaknesses, opportunities, and threats in a business context. The Boston Matrix pertains to product portfolio analysis, and the Marketing Mix involves the 4 Ps (product, price, place, promotion) used to market products and services. None of these models directly relate to the psychological components of attitudes as described in the ABC model.