Which of the following best describes a family brand?

A family brand signifies a branding strategy where multiple related products are marketed under the same brand name. This approach leverages the established reputation and recognition of a single brand to promote a variety of products, allowing consumers to associate quality and trust with all items under that family brand. For example, if a well-known brand of food products expands to include snacks, sauces, and canned goods under the same name, it benefits from the existing consumer loyalty and brand equity.

This strategy can streamline marketing efforts and reduce advertising costs, as the brand's positive image can enhance the appeal of all products offered under its umbrella. Additionally, it creates cross-promotion opportunities within the product line, encouraging customers who are loyal to one product to try others within the family brand.