Which of the following best describes behavioral targeting?

Behavioral targeting is defined as delivering advertisements to consumers based on their specific internet habits, such as their browsing history, search queries, and online behavior. This method analyzes data collected from users to determine what types of products or services they are most likely interested in and serves ads accordingly.

By focusing on the individual's behavior, marketers can create a more personalized advertising experience. This enhances the likelihood of engagement, as the ads are more relevant to the user's interests, leading to higher conversion rates. Behavioral targeting leverages the insights gained from user activities to maximize the effectiveness of advertising campaigns.

In contrast, strategies such as geographical targeting or demographic targeting do not consider individual browsing patterns and preferences to the same extent, while content-based targeting is more about aligning ads with current topics rather than the collected user behaviors that drive engagement. This makes behavioral targeting a highly effective technique in modern digital marketing strategies.