Which of the following best defines a Unique Selling Proposition (USP)?

A Unique Selling Proposition (USP) is defined as a unique product feature or benefit that sets it apart from competitors and attracts new customers. The essence of a USP lies in highlighting what makes a product distinct and desirable in the marketplace, which is crucial for gaining attention and interest from potential customers who are comparing different options.

This definition emphasizes the importance of differentiation in marketing. By providing a unique aspect—be it a feature, quality, or benefit—companies can effectively position their product against competitors and create a compelling reason for new customers to choose their offering over others. This approach not only helps in building brand awareness but also aids in converting prospects into loyal customers.

While appealing to existing customers and employing pricing strategies are essential aspects of marketing, they do not encapsulate the essence of what a USP is. A promotional tool is a tactic used to communicate the USP, but it does not define the proposition itself. Therefore, the focus on attracting new customers through a unique selling point is what solidifies the choice as the best definition of a USP.