Which of the following best describes a trademark?

A trademark serves as an identifier that distinguishes the source of goods or services, allowing consumers to recognize and differentiate between products from various businesses. The core purpose of a trademark is to identify the origin of a product, giving consumers assurance about what to expect in terms of quality and trustworthiness. This identifier can take many forms, including logos, brand names, slogans, or even unique packaging designs.

This distinctiveness is crucial for market competition since it helps prevent consumer confusion. When a trademark is registered, the owner gains legal protection, which aids in enforcing exclusive rights against unauthorized use by others in the marketplace. Therefore, the function of a trademark is not merely to represent a company, but to signify the identity and credibility associated with its products or services.