Which of the following describes outbound marketing?

Outbound marketing is characterized by traditional strategies where companies take the initiative to reach out to potential customers. This approach includes tactics such as television and radio ads, print advertisements, cold calling, and direct mail campaigns. The primary focus of outbound marketing is to broadcast a message to a broad audience, aiming to generate leads and sales without waiting for customers to show interest.

This contrasts with inbound marketing, which revolves around creating content that attracts customers to the business naturally, often utilizing methods like search engine optimization (SEO), content marketing, and social media engagement. Inbound marketing strives to create a pull effect, whereas outbound marketing employs a push strategy to deliver messages directly to consumers.

The options that refer to digital marketing through social media channels, reliance on user-generated content, or inbound marketing approaches do not accurately encapsulate the essence of outbound marketing, which is primarily about the company proactively contacting potential customers rather than waiting for them to come.