Which of the following is true about display advertising?

Display advertising is a form of online advertising that encompasses a variety of media types, including images, banners, animations, and videos. This variety allows advertisers to create visually appealing and engaging content that can capture a viewer's attention effectively. The multimedia aspect of display advertising enables different types of narratives and messages to be communicated, creating a richer user experience compared to just using one type of media.

The inclusion of various media types is essential for reaching a diverse audience, as it caters to different consumer preferences in how they consume information online. This versatility makes display advertising a powerful tool in digital marketing campaigns, blending creativity with strategic messaging to achieve better engagement and conversion rates.

On the other hand, the other options describe limitations or inaccuracies regarding display advertising. It is not confined to video content, nor is it restricted to text-based ads, and it typically involves payment to publishers to feature ads on their platforms.