Which of the following marketing strategies can increase customer engagement?

Contests are a highly effective marketing strategy for increasing customer engagement. They create excitement and encourage participation by motivating customers to interact with the brand in a fun and rewarding way. When customers engage in contests, whether through submitting entries, voting, or sharing the contest on social media, it fosters a sense of community and increases brand visibility.

Furthermore, contests often encourage customers to create user-generated content, which can enhance brand loyalty and engagement as participants feel more personally connected to the brand. This kind of interactive experience is invaluable, as it not only captures attention but also encourages ongoing dialogue between the brand and its customers, leading to deeper relationships.

On the other hand, price increases may have a negative effect on customer engagement as they can lead to dissatisfaction. Choosing no action often results in missed opportunities for engagement and growth. While price changes and inaction aren't inherently ineffective, they do not actively encourage customer participation or interaction in the same way contests do, which is why contests are the clearer choice for enhancing engagement.