Which organization investigates claims of false advertising?

The Federal Trade Commission (FTC) is responsible for investigating claims of false advertising, making it the correct choice. The FTC enforces laws that prohibit deceptive and unfair business practices, which includes scrutinizing advertising claims to ensure that they are truthful and not misleading. This organization plays a crucial role in protecting consumers and maintaining fair competition in the marketplace.

The FTC has the authority to take action against companies that engage in false advertising, which can range from issuing fines to requiring businesses to correct misleading advertisements. This helps to foster trust and transparency within the market, ensuring that consumers can make informed purchasing decisions based on accurate information.

Other organizations mentioned do not have the primary responsibility for investigating false advertising. For instance, the Better Business Bureau (BBB) focuses more on resolving disputes between consumers and businesses rather than enforcing advertising standards. The U.S. Patent and Trademark Office (USPTO) deals with intellectual property rights, while the Securities and Exchange Commission (SEC) primarily regulates the securities industry and protects investors in financial markets.