Which practice is described as 'Black Hat' marketing?

The practice described as 'Black Hat' marketing refers to engaging in unethical tactics for quick gains. This typically involves manipulating search engine algorithms or using deceptive advertising practices that may lead to short-term success, but can ultimately harm a brand's reputation or violate regulations. Examples of 'Black Hat' tactics include keyword stuffing, cloaking, and using misleading information to attract traffic or sales.

In contrast, ethical SEO methods, guidelines-compliant advertising, and customer-focused content strategies are all examples of responsible marketing practices aimed at fostering sustainable growth and positive consumer relationships. Engaging in 'Black Hat' methods can result in penalties from search engines, loss of consumer trust, and long-term damage to a brand's credibility. Therefore, the emphasis is on the unethical nature of the tactics involved in 'Black Hat' marketing, which sets it apart from legitimate strategies.