Which process involves purchasing advertising space from media outlets?

Media buying is the process that involves purchasing advertising space or time from various media outlets. This can include traditional media such as television, radio, newspapers, and magazines, as well as digital platforms like social media, websites, and search engines. The media buying process typically includes researching the target audience, identifying the most effective media channels to reach that audience, negotiating rates, and ultimately securing space or time for advertisements.

Effective media buying is crucial to ensure that marketing campaigns reach the intended audience efficiently and effectively. It often involves analyzing audience metrics, evaluating costs, and strategically planning ad placements to maximize visibility and impact. This area of marketing requires expertise in understanding media landscape trends and consumer behavior to achieve the best return on investment for advertising dollars spent.