Which promotional method involves direct interaction with consumers for rewards?

The correct answer is rebates because this promotional method involves directly interacting with consumers by providing them with a financial incentive after they make a purchase. When consumers buy a product eligible for a rebate, they typically fill out a form and submit proof of purchase to receive a certain amount back. This process establishes a direct link between the brand and the consumer, encouraging the consumer to engage with the brand while also rewarding them for their purchase decision.

This method not only incentivizes purchases but also allows businesses to gather consumer information and feedback, creating opportunities for further engagement. Rebates effectively motivate consumers to choose a particular product, making them a powerful tool in promotional strategies.