Which scenario is an example of geotargeting?

Geotargeting refers to the practice of delivering content or advertisements to consumers based on their geographical location. The scenario where a local café offers discounts specifically to customers at a nearby office perfectly exemplifies this concept. By targeting potential customers within a defined local area, the café is using geotargeting to attract people who are physically close to their business, increasing the likelihood of foot traffic and customer engagement. This localized marketing strategy allows businesses to tailor their offerings and promotions to those who are most likely to visit them, taking advantage of their proximity.

The other scenarios do not involve location-based targeting. The streaming service recommending shows based on viewing history focuses on user behavior rather than geographic data. The fashion brand publishing ads in national magazines targets a broad audience across the country without geographic specificity. The sports event streaming live for global audiences is focused on reaching a worldwide audience without consideration for the viewers' locations. Thus, the example of the café effectively illustrates geotargeting by directly linking promotions to the local consumer base.