Which stage comes after 'Reach' in the RACE framework?

In the RACE framework, which stands for Reach, Act, Convert, and Engage, the stage that follows 'Reach' is 'Act.' This stage focuses on the actions that potential customers take after they become aware of a product or service. The primary goal during the 'Act' phase is to encourage those prospective customers to interact with your brand in a meaningful way, such as visiting your website, signing up for a newsletter, or engaging with content that prompts further consideration.

This phase is crucial for maintaining momentum after gaining reach since it moves potential customers from merely being aware of a brand to actively engaging with it. This engagement is often assessed through metrics like page views, time spent on site, and social media engagements. Overall, the 'Act' stage is about nurturing interest generated during the 'Reach' phase and setting the foundation for conversions in subsequent stages.