Which statement best defines marketing communication?

Marketing communication encompasses the various ways that businesses convey their value propositions to their target audiences. This definition highlights the importance of effectively communicating what a brand stands for, the benefits it offers, and how it differentiates itself from competitors. It involves not just advertising but also public relations, sales promotions, and personal selling, aiming to create a clear and compelling message that resonates with consumers.

In contrast, the other statements focus on narrower aspects of marketing communication. For example, limiting interactions to social media channels does not capture the broader spectrum of communication methods available to businesses. Similarly, promoting brand storytelling through video content, while important, is just one tactic within the larger context of marketing communication. Finally, a strategy focused solely on reducing advertising costs does not address the fundamental purpose of marketing communication, which is about effectively conveying value, not merely cutting expenses.