Which strategy can help improve a website's Domain Authority?

Creating quality content and earning backlinks is pivotal in improving a website's Domain Authority (DA). The primary factors that contribute to a site’s DA include the quality and quantity of backlinks pointing to it, alongside the site's overall content quality.

When high-authority websites link to your content, it enhances your site's credibility and perceived authority in a given niche or topic. This is because search engines view these backlinks as endorsements. The more reputable sites that link to yours, the higher the DA may rise, reflecting the increased trustworthiness and authority of your content.

Additionally, creating quality content attracts organic traffic, engages users, decreases bounce rates, and encourages users to share your content with others—further increasing the chances of acquiring backlinks. In contrast, while strategies like optimizing website load speed or improving aesthetic elements can enhance user experience and potentially aid SEO efforts, they do not directly influence Domain Authority in the way that backlinks and quality content do.